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MTV, the world’s premier youth entertainment brand and leading-edge Aloft Hotels, designed for the hyper connected global traveller, this week announced a partnership to create three new and exclusive MTV Live at Aloft Hotels music events featuring break-through artists at Aloft Abu Dhabi on 20th May, Aloft London Excel on 26th May and Aloft Munich on 9th June.

The partnership, brokered by Viacom Velocity International, the in-house integrated marketing team for Viacom International Media Networks (VIMN) features two new platforms to support emerging artists: MTV PUSH FUTURES Live at Aloft Hotels and Club MTV Live at Aloft Hotels. Both will give fans access to rising global talent and the greatest night of dance music, respectively.

Aloft Hotels has put a spotlight on up-and-coming artists since the brand’s inception in 2008 with Live At Aloft Hotels, the signature ongoing music series offered at every one of the brand’s 100 plus hotels worldwide and MTV has a rich history of showcasing rising talent. Together they’re bringing the best of both worlds to Europe and the Middle East.

In London and Munich, MTV PUSH FUTURES Live at Aloft Hotels will feature acoustic performances from breakthrough stars Anne-Marie (Aloft London Excel) and Max Giesinger (Aloft Munich). Both intimate performances will take place at Aloft Hotels’ W XYZ bar, for approximately 150 invited music fans and competition winners.

Club MTV Live at Aloft Hotels will take place at Aloft Abu Dhabi’s vibrant rooftop, one of the UAE’s most popular party venues, and will feature a 60-minute DJ set from one of the world’s most exciting emerging electronic DJs, Jonas Blue, to an audience of around 2000 dance music fans.

“We are delighted to be partnering with Aloft Hotels whose vision of providing exciting and entertaining experiences to young fans is directly aligned to ours, through championing emerging talent and giving them a platform” said Lee Sears, Vice President of Viacom Velocity International. “MTV’s expertise lies in working with the hottest new talent, delivering live, unique music experiences for our fans and telling stories in a compelling and exciting way to our highly engaged and hyper-connected audiences. By working with targeted social influencers and leveraging our hugely popular social media platforms, we at Velocity International are able to deliver a seamless commercial campaign for our partner Aloft and a fantastic experience for music fans across both brands on all their favourite social channels,” added Sears.

“We are delighted to join forces with MTV to elevate the ‘Live at Aloft Hotels’ music series to new heights in Europe and the Middle East with innovative content that speaks to today’s hyper-connected millennials,” said Stephan Croix, Vice President of Marketing, Europe, Africa and Middle East. “Both brands are passionate about supporting emerging talent and live music and we are thrilled to present these three amazing ‘MTV Live at Aloft Hotels’ events.”

MTV will deploy the full might of its international network of top performing new media and social channels to amplify all three ‘MTV Live at Aloft Hotels’ events across the UK, Germany and the Middle East. Filmed content will be packaged into short-form clips and distributed across MTV’s social media platforms (Facebook, Twitter, Instagram, Snapchat), including the first ever branded content on MTV’s international YouTube channel and co-branded vignettes created for Snapchat.

In addition, two on-air 60-second vignettes will run on MTV’s channels in the UK and Germany in June following the MTV PUSH FUTURES Live at Aloft Hotels events, helping to maximise audience engagement and drive fans towards the online content.

Having previously worked and toured with Rudimental, Essex star, Anne-Marie is ready to break out on her own. With a UK headline tour earlier this year and solo singles ‘Boy’ and ‘Do It Right’ under her belt, the three-time world karate champion is confirmed to perform at the London Greenwich event following a huge victory at MTV Brand New 2016 where she received the most votes in the competition ever.

After his debut “Laufen Lernen” (“Learn To Walk“), which Max Giesinger released on his own, the young artist comes back with his second album “Der Junge, der rennt” (“The Boy Who Runs”) and his unmistakable first hit single “80 Millionen”. When you listen carefully to the new album, you will discover a mid-twenty who enjoys playing with his new found creative voice. His songs convince with their dynamic diversity, carry you away and – if suitable – put you in a thoughtful mood. “Der Junge, der rennt” was released on April 8th via BMG.

Born and raised in London, Jonas Blue is taking the music industry by storm. From pop to classic dance music, as well as delving into elements of tropical house, Jonas is crafting a sound which fills the void that so many are craving on the music scene. His debut release ‘Fast Car’ was a global smash, reaching #1 in the UK, Germany, Sweden, Australia and New Zealand and the #1 spot on the US viral chart on Spotify.

Both MTV and Aloft Hotels have built a reputation for advocating and supporting emerging artists. Music and entertainment powerhouse MTV is the only global music player with coordinated local on-air and online teams, reaching millions of music fans every day. From large-scale live shows such as MTV Crashes and MTV Brand New in the UK to MTV World Stage and MTV Push, MTV is widely recognised as a youth destination for new music.

Known for its vibrant social scene and innovative global music programming, Aloft gives guests and music-loving locals free access to emerging artists as well as some of the hottest bands at WXYZ bars. For a complete and up-to-date list of all artists, locations and performance dates, please visit LiveAtAloftHotels.com and join the conversation @AloftHotels using #AloftLive.

Further details on ticketing and social competition giveaways will follow shortly.

Danat Hotels & Resorts, the hotels management division of National Corporation for Tourism and Hotels (NCT&H), announces its participation in this year’s edition of Arabian Travel Market (ATM), the region’s leading travel and trade exhibition, to update industry partners and potential clients of the group’s ongoing and upcoming projects.

Danat Hotels & Resorts is proud to announce that Dhafra Beach Hotel will renovate its 100 rooms and additional 100 rooms will be added to its inventory. Danat Jebel Dhanna Resort will be expanding with 24 additional chalets, three restaurants and health club facilities.

Danat Residence Hotel Apartments also opened Al Multaqa Cafe and has completed its first anniversary of operation in March and the property is performing well in terms of occupancy.

Mr. Manoj Kanwal, Danat Operations Director, said: “We look forward to our participation in Arabian Travel Market this year to update regional and international travel trade professionals about the latest developments at Danat Hotels & Resorts. We have several announcements lined up and ATM provides an excellent venue to meet with partners to strengthen the relationship. We will also meet with key players to establish new partnership and introduce our amazing properties. We are confident that our presence at ATM will open more opportunities to sustain our growth in the coming years.”

During ATM, Ms. Rima Rawass, Group Marketing Manager, said “The group will promote its summer promotion featuring special packages valid across all of Danat Hotels & Resorts properties in Abu Dhabi. The summer campaign will target domestic tourism and will focus on activities and promotions that will appeal to UAE and GCC residents. The campaign will start on 1st May and ends on 31st of August.”

The summer promotion will also include special packages during the Holy month of Ramadan. With Ramadan falling on 6th or 7th of June, Danat Hotels & Resorts will prepare special Ramadan room packages that will include iftar or sohour with special rates for Ramadan nights events.

She added, “Arabian Travel Market is the ideal venue to update our valued partners of the latest developments across our properties. This year we will focus on promotions and activities that will cater to UAE and GCC residents in order to acquire a bigger share of the market. The UAE and GCC markets have always been our top feeder so we want to maintain and strengthen our presence here.”

“The 2015 edition of Arabian Travel Market was the biggest to date. The 22nd Edition was the most successful to date. ATM goes from strength to strength every year and we are going to meet travel agencies, DMC’s and tour operators for the leisure business/inbound to Abu Dhabi and discuss the rates that would offer to book them and to meet new TPI’s to broaden our online GDS’s channels,” added Rawass.

Danat Hotels & Resorts manages a portfolio of four and five star properties in Abu Dhabi namely Al Raha Beach Hotel, Danat Residence Hotel Apartments, Danat Jebel Dhanna Resort, Dhafra Beach Hotel, Tilal Liwa Hotel, Danat Al Ain Resort, Oryx Hotel, Green Mubazzarah Chalets and Century Hotel Apartments.

The stand of Danat Hotels & Resorts will be located at ME2210 during the four-day exhibition from April 25 to 28, 2016 at Dubai World Trade Center.

Jannah Hotels and Resorts is to start construction on a new five-star hotel that will make the reception check-in queue a thing of the past.

The UAE-based hotel developer and operator will break ground on its seventh hotel, Jannah Creek Dubai, a 152-room establishment that is scheduled to open in 2018 in the premium Creek area.

Jannah Creek Dubai will offer a multitude of innovative features, including a unique check-in experience with no sign of the usual time-consuming queues and document signing at a reception desk.

Instead, weary travellers arriving at the luxury hotel will be greeted by one of Jannah’s renowned Karim – the guest’s very own personal genie – who ho will carry out the check-in on a tablet device as he shows them to their room.

After enjoying their welcome drink, guests will be invited to use an ingenious QR code that, once scanned, will take them to a video that will introduce the features and amenities of the room and the hotel.

Nehme Imad Darwiche, Chief Executive Officer of Jannah Hotels and Resorts, said: As well as delivering a truly five-star product, Jannah Hotels and Resorts believes in embracing technology to provide an ultra-modern service that offers our guests more time to sit back, relax and enjoy their stay.

We wanted our guests experience to be as smooth and hassle-free as possible, right from the moment they arrive. What better way to eliminate the wait to check-in at reception than removing reception altogether?

Our Karim check-in service gives a personalized touch that is synonymous with Jannah’s ethos towards an exclusive customer experience.

The Karim service, a unique feature of the Jannah brand, is available 24 hours a day to provide personalized attention to each guest without intrusion.

The Karim service includes general assistance, such as wake-up calls followed by tea or coffee, arranging for medical pillows, and helping newcomers with anything from car purchases to finding a suitable school for their children.Â

Jannah Creek Dubai is a partnership between Jannah Hotels and Resorts and the Abu Dhabi-based Al Rubayeh Group.

HE Mohamed Bin Rubayeh Abed El Aziz Al Muheiri, Chairman of Al Rubayeh Group, said their latest property addition is an example of the partnership’s emphasis on innovative features that enhance guest experiences and aid environmental sustainability.

We are never shy of pushing the conceptual boundaries of what our hotels offer from a technological and service point of view, he said. And we spare no expense when it comes to installing smart systems that cut power consumption and ensure the sustainable development of Abu Dhabi in line with the overarching vision of the country’s leaders.

Jannah’s new smart hotel will follow the example of its 18-storey Jannah Burj Al Sarab in Abu Dhabi, which offers sustainable features such as applications that reduce power consumption inside its 318 rooms and suites, while solar boards on the roof generate power to warm bath water. In addition, laundry and sheets are transferred through pipes without the need to use elevators and consume power.

Jannah Burj Al Sarab also features the fastest Wi-Fi available at any hotel in the world. Its 1.2 Gigabit per second (Gbps) speed, putting it ahead of every other hotel to have tested its speed on the website www.hotelwifitest.com, which tests and rates Internet speeds available at hotels around the globe.

For reservations, call 00 971 (0) 2 652 6777 or 800-JANNAH (526624), or email book@jannah.ae

For more information on the hotel, visit www.jannah.ae